Ecommerce Lead

Job No: ALCANNA889
Location: Edmonton, AB

Position: E-Commerce Lead
Job Type: Full-time
Location: Edmonton, Alberta (Store Support Centre Office)
Industry: Retail (Canadian and U.S. Operations)

About Us

At ALCANNA we offer our employees a career to celebrate! Canada’s preeminent retailer of alcohol and cannabis, we operate 280+ retail locations within Alberta, British Columbia and Alaska. Our brands include Liquor Depot, Wine and Beyond, Ace Discount Liquor, Solo, Deep Discount Liquor, Brown Jug (Alaska) and Nova Cannabis.

Reporting to the Senior Vice President and Chief Information Officer, the E-Commerce Lead is responsible for coordinating all e-commerce activities to drive awareness, engagement, and revenue for our online markets across all of our lines of business. This business minded and digital-savvy entrepreneur will help lead the day-to-day execution of the e-commerce business and online sales strategy while aligned to the broader strategies and objectives of the company. This role will work directly with other business groups such as marketing, merchandising and operations to assist in executing all e-commerce activities to drive web sales targets, product sales strategy and operational excellence. They will also develop a strategic plan based on historical performance, competitive research, and customer feedback to drive sales and enhance the online experience. The ideal candidate is hungry to innovate, do things differently and want to work with a company that is looking to grow its online footprint.

Role and responsibilities include, but are not limited to:

  • Assist in executing an ongoing strategy for e-commerce, inclusive of both sales and marketing plans
  • Continuously seek new ways of understanding and fulfilling the needs of our customers, improving customer satisfaction in the shopping funnel and journey
  • Work closely with technology and marketing teams to identify and drive opportunities to optimize navigation and usability to maximize conversion
  • Ensure the proper products are merchandised across the site and are represented in the category listing pages and trend shops
  • Data analysis on competitive products and competitors to adjust category strategy based on assessment of the competitive landscape and emerging online trends
  • Daily monitoring of incoming product to ensure the product listings are maintained and updated
  • Monitor stock levels and product turns to ensure we get timely replenishment and depth of assortment
  • Support and contribute to the creation and execution of all e-commerce promotional activities
  • Assist with creative content management including updating homepages, product pages and catalogues, blogs and key content pages, descriptions, images, pricing, categorization, and up/cross sells
  • Contribute to strategies to drive traffic, conversion, retention, and revenue
  • Sales analysis and advising on sales and promotions across multiple sites
  • Assist with seasonal launches of products relative to online strategy
  • Support the executional efforts and e-commerce strategies across all platforms for all brands
  • Accountable for KPI reporting across online channels
  • Drive site personalization and segmentation strategy to create relevant, value-added and engaging customer experience
  • Coordinate all content required for online product setup by working closely with other departments and agencies
  • Maintain and optimize our website navigation including sorting/filtering options to provide an optimized shopping experience online
  • Responsible for increasing onsite search conversion and sales through continuous optimization
  • Other related tasks as required

Experience and Qualifications

  • Bachelor’s degree or Diploma in Computer Science or related field
  • Minimum, 1 to 2-years’ e-commerce experience, with demonstrated success in market
  • Proficient in latest and most effective SEO/SEM tactics and web analytics
  • Proven expertise in digital analytics and consumer insights
  • Working knowledge of retail business acumen and e-commerce best practices
  • Strong knowledge of content management systems, e-commerce platforms, MS Office suite
  • Previous Amazon, Shopify or other e-commerce sales and customer experience required
  • Previous experience in increasing web traffic and generating orders
  • Previous experience with SEO and A/B testing preferred
  • Previous experience with Photoshop, basic HTML and CSS an asset will be considered an asset
  • Must be able to pass a basic security clearance
  • Must have reliable transportation

Personal Characteristics and Requirements

  • Must have a positive and professional approach to working and a willingness to learn and be challenged
  • Models a high ethical standard of conduct at all times
  • Able to adapt quickly in a changing environment while staying on top of the latest trends and processes relating to your field
  • Demonstrates initiative and ability to recognise opportunities for improvement and efficiency
  • Proven ability to maintain workload and meet critical deadlines in a fast-paced environment
  • Ability to work effectively in a collaborative, team environment as well as independently
  • Analytical thinker with strong conceptualization and attention to detail skills
  • Excellent communication skills both written and verbal, with the ability to communicate effectively with various stakeholders
  • Strong problem identification and problem resolution skill
  • Strong understanding of retail business practices and ability to integrate knowledge though applications
  • Positive and professional approach with willingness to learn and be challenged
  • Ability to be flexible, in keeping with the needs of our growing company

To Apply

If you are excited about this opportunity and meet the criteria listed above, we want to hear from you! Please apply online at careerstocelebrate.com or send your resume to corporatecareers@alcanna.com for consideration.

We are an equal opportunity employer committed to workforce diversity. We thank all applicants for their interest in ALCANNA; however, only candidates selected for an interview will be contacted. For a full list of career opportunities with ALCANNA, please visit careerstocelebrate.com.

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